Privacy Policy
Last Updated: April 08, 2026
Privacy Policy
www.vaksara.com | VAKSARA™ — Speak. Rise. Lead.
✅ Google AdSense Compliant | ✅ GA4 Disclosed | ✅ GDPR Aware | ✅ India DPDP Act 2023 | ✅ CCPA Acknowledged
Contents
- Introduction & Scope
- Definitions
- Data We Collect
- Google AdSense & Advertising Cookies
- Google Analytics (GA4)
- YouTube Embedded Videos
- Cookies & Tracking Technologies
- How We Use Your Data
- Sharing of Data
- Data Retention
- Your Privacy Rights
- Children's Privacy
- Third-Party Links
- Security
- Changes to This Policy
- Contact Us
1. Introduction & Scope
This Privacy Policy describes how VAKSARA™ ("we," "us," or "our") collects, uses, and shares information when you visit www.vaksara.com (the "Website") — a free educational blog focused on Business English, IELTS preparation, and career communication skills.
By accessing or using this Website, you agree to the collection and use of information described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the Website.
Important: This Website is monetised using Google AdSense (Publisher ID: ca-pub-5837603693761062) and uses Google Analytics GA4 (Measurement ID: G-24EX8Q8VNJ) for traffic analysis. Both services collect data via cookies. Full disclosures are provided in Sections 4 and 5 below.
This policy applies to all visitors, readers, and users of www.vaksara.com. It does not apply to third-party websites linked from this blog.
2. Definitions
| Term | Meaning |
|---|---|
| Website | www.vaksara.com, hosted on Google Blogger (Blogspot infrastructure) |
| Data Fiduciary | Under India's Digital Personal Data Protection Act 2023, VAKSARA™ is the Data Fiduciary — the entity that determines the purpose and means of processing your personal data. Operated as an independent educational blog by its creator, S. Dommu, based in Andhra Pradesh, India. |
| We / Us / Our | VAKSARA™, operated as an independent educational blog by its creator, based in Andhra Pradesh, India |
| You / User | Any individual accessing or using www.vaksara.com |
| Personal Data | Any information that identifies or can reasonably identify you as an individual |
| Usage Data | Data collected automatically when you use the Website (e.g., IP address, browser type, pages visited, time spent) |
| Cookies | Small text files placed on your device by a website to remember preferences or track behaviour |
| Third-Party Services | External platforms used by this Website, including Google AdSense, Google Analytics, Blogger, and YouTube |
| AdSense | Google's advertising platform used to display relevant ads on this Website (Publisher ID: ca-pub-5837603693761062) |
| GA4 | Google Analytics 4, used to understand Website traffic (Measurement ID: G-24EX8Q8VNJ · Stream ID: 14324367214 · Stream URL: https://www.vaksara.com) |
3. Data We Collect
Information You Provide Voluntarily
- Name and email address — when you submit our contact form or leave a comment on the blog
- Comment content — if you post a comment using Blogger's built-in comment system (powered by Google)
We do not require registration or account creation to read content on this Website. We do not collect payment information, physical addresses, or telephone numbers.
Usage Data Collected Automatically
When you visit any page of this Website, the following data is collected automatically by Google's infrastructure (Blogger, AdSense, and Analytics):
- IP address (anonymised where required by law)
- Browser type and version
- Operating system and device type
- Pages visited and time spent on each page
- Referring website (how you arrived at this Website)
- Date and time of visit
- Geographic location (country/city level, derived from IP address)
- Screen resolution and language preferences
Data Collected by Third-Party Services
This Website uses several Google services that independently collect user data. Sections 4, 5, and 6 below describe each service in detail.
4. Google AdSense & Advertising Cookies
ⓘ Required AdSense Disclosure
This Website uses Google AdSense to display advertisements. AdSense is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Publisher ID: ca-pub-5837603693761062
- Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this Website or other websites on the Internet.
- Google's use of advertising cookies enables it and its partners to serve ads to users of this Website based on their visits to this site and/or other sites on the Internet.
- Google may use the DoubleClick cookie and other advertising cookies to serve interest-based advertisements.
- Users may opt out of personalised advertising at any time by visiting Google Ads Settings.
- Alternatively, users may opt out of third-party vendor cookies for interest-based advertising by visiting www.aboutads.info/choices.
How AdSense Works
When you visit this Website, Google AdSense may place a cookie on your browser. This cookie allows Google and its advertising partners to recognise your browser and serve targeted advertisements based on your browsing history, interests, and demographic information. These ads appear within the content and sidebar areas of this Website.
What AdSense Collects
- IP address and approximate geographic location
- Browser and device identifiers
- Browsing behaviour across websites using AdSense (cross-site tracking)
- Interactions with advertisements (clicks, impressions, scroll depth)
How to Opt Out
- Visit Google Ads Settings to opt out of personalised ads
- Visit About Ads for industry-wide opt-out
- Install the Google Ads browser extension
- Use your browser's private/incognito mode to limit cookie tracking
Google's full Privacy Policy: policies.google.com/privacy
Google's AdSense Terms of Service: policies.google.com/technologies/ads
5. Google Analytics (GA4)
ⓘ Google Analytics Disclosure
This Website uses Google Analytics 4 (GA4), a web analytics service provided by Google LLC.
GA4 Measurement ID: G-24EX8Q8VNJ
GA4 Stream ID: 14324367214
GA4 Stream URL: https://www.vaksara.com
Google Analytics uses cookies to collect anonymous statistical information about how visitors use this Website.
What Google Analytics Collects
- Number of visitors and sessions
- Pages viewed and navigation paths
- Time spent on each page
- Geographic location (country and city level)
- Device type, operating system, and browser
- Traffic source (how you found this Website)
- Anonymised IP address
How This Data Is Used
GA4 data is used solely to understand our audience, improve content, and optimise the Website's structure and performance. This data is aggregated and anonymous — it is not used to identify individual visitors.
Data Sharing with Google
GA4 data is processed and stored by Google LLC. Google may use this data in accordance with its own Privacy Policy. We have enabled IP anonymisation where available. We do not share GA4 data with any other third parties.
How to Opt Out of Google Analytics
- Install the Google Analytics Opt-out Browser Add-on
- Use your browser's "Do Not Track" setting (note: not all websites honour this)
- Disable cookies in your browser settings
Google Analytics Privacy Information: support.google.com/analytics/answer/6004245
6. YouTube Embedded Videos
Some pages on this Website embed video content from YouTube, a service operated by Google LLC. When you view a page containing an embedded YouTube video, YouTube may collect data including:
- Your IP address
- Cookies placed on your browser by YouTube
- Information about your interaction with the embedded video (play, pause, completion)
- Device identifiers and browsing data
This data collection by YouTube occurs even if you do not play the video. YouTube's data practices are governed by Google's Privacy Policy.
VAKSARA™ has no control over the data YouTube collects from embedded videos. If you prefer not to be tracked by YouTube, you may watch videos directly on the VAKSARA YouTube channel after reviewing YouTube's own privacy settings.
7. Cookies & Tracking Technologies
This Website uses cookies placed by Blogger (Google's blogging platform), Google AdSense, Google Analytics, and YouTube. We do not set first-party advertising cookies ourselves.
| Cookie / Service | Type | Purpose | Duration |
|---|---|---|---|
| Blogger Platform | Session & Persistent | Essential website functionality, comment authentication, spam prevention | Session / Up to 2 years |
| Google AdSense (DART / DoubleClick) | Persistent / Third-party | Personalised advertising based on browsing behaviour across Google's partner network | Up to 2 years |
| Google Analytics (_ga, _gid, _gat) | Persistent / First-party | Anonymous traffic analytics — pages viewed, session duration, referral source | Up to 2 years |
| YouTube (VISITOR_INFO, YSC) | Persistent / Third-party | Video playback preferences, ad serving inside videos, usage statistics | Up to 6 months |
Cookie Consent (EEA, UK & Switzerland)
For visitors located in the European Economic Area (EEA), United Kingdom, and Switzerland, this Website implements Google's Funding Choices consent management tool in compliance with GDPR. When you first visit from these regions, a cookie consent banner will appear allowing you to choose between personalised ads or limited (non-personalised) ads. Advertising cookies are not placed until your consent is recorded.
You may update your consent preferences at any time using the opt-out links in Section 4 above.
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to:
- View and delete cookies that are stored on your device
- Block cookies from specific or all websites
- Set preferences for how cookies are handled (accept all, block third-party, block all)
Note: Blocking all cookies may affect the functionality of this Website and other websites you visit. Google AdSense ads may still appear but will not be personalised.
Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. This Website is hosted on Google Blogger, which does not currently respond to DNT signals. You may use the opt-out methods listed in Sections 4 and 5 to limit tracking by Google services.
8. How We Use Your Data
Data collected through this Website is used for the following purposes:
- To provide and maintain the Website — serving blog content, images, videos, and interactive features
- To display relevant advertisements — through Google AdSense, which uses your browsing data to show ads that may interest you
- To analyse Website performance — using Google Analytics GA4 to understand which content is most useful to readers and improve the Website accordingly
- To respond to enquiries — if you contact us via the contact form or email, we use your name and email address solely to reply to your message
- To comply with legal obligations — retaining records as required by applicable laws
We do not use your data to send unsolicited marketing emails, create user profiles for sale, or share your data with unrelated third parties for commercial purposes.
9. Sharing of Your Data
We do not sell your personal data. Your information may be shared only in the following circumstances:
- With Google LLC — as the operator of Blogger (website host), AdSense (advertising), Analytics (traffic measurement), and YouTube (video embedding). All data sharing with Google is governed by Google's Privacy Policy.
- For legal compliance — if required by law, court order, or lawful request from public authorities (e.g., law enforcement in India or internationally)
- To protect rights — if we believe disclosure is necessary to protect the rights, property, or safety of VAKSARA™, our readers, or the public
- With your consent — for any other purpose, only with your explicit agreement
10. Data Retention
| Data Type | Retention Period | Basis |
|---|---|---|
| Contact form / email submissions | Up to 24 months | Respond to enquiries and maintain communication records |
| Blog comments | Indefinitely (or until deleted by commenter/admin) | Public record of reader engagement, managed by Blogger/Google |
| Google Analytics data | 14 months (GA4 default) or as configured | Website performance analysis |
| AdSense advertising cookies | Up to 24 months | Managed by Google LLC per their data retention policies |
| Server/access logs | Up to 6 months | Security monitoring (managed by Google Blogger infrastructure) |
When retention periods expire, data is deleted or anonymised. Backup copies may remain in Google's infrastructure for a limited period and are not actively processed.
11. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal data:
All Users — India (IT Act 2000 & DPDP Act 2023)
Under India's Digital Personal Data Protection Act 2023, VAKSARA™ acts as the Data Fiduciary responsible for the lawful processing of your personal data. You have the following rights:
- Right to access — request information about what personal data we hold about you
- Right to correction — request correction of inaccurate or incomplete personal data
- Right to erasure — request deletion of your personal data where we hold it directly
- Right to grievance redressal — lodge a complaint with us (Data Fiduciary) or escalate to the Data Protection Board of India
- Right to nominate — nominate another individual to exercise rights on your behalf in the event of death or incapacity
EU / UK Users (GDPR & UK GDPR)
- Right to access, rectification, erasure, and portability of personal data
- Right to restrict or object to processing
- Right to withdraw consent at any time (for cookie-based data collection)
- Right to lodge a complaint with your national data protection authority
California Users (CCPA / CPRA)
- Right to know what personal information is collected and how it is used
- Right to delete personal information
- Right to opt out of the "sale" of personal information (we do not sell data)
- Right to non-discrimination for exercising privacy rights
To exercise any of these rights, contact us using the details in Section 16. For rights related to Google's data collection (AdSense, Analytics, YouTube), please use Google's own tools at myaccount.google.com/privacy.
12. Children's Privacy
This Website is intended for general audiences and is primarily designed for adult learners (18 years and above) pursuing professional and academic English education.
We do not knowingly collect personal data from children under the age of 13 (or under 16 in the European Union). If you are a parent or guardian and believe your child has submitted personal information to this Website, please contact us immediately using the details in Section 16. We will promptly delete any such information.
Google AdSense does not serve personalised advertising to users known to be under 13 years of age.
13. Third-Party Links
This Website contains links to external websites, YouTube videos, and other third-party resources. These include but are not limited to:
- YouTube (youtube.com/@vaksara)
- Social sharing platforms (Facebook, X/Twitter, Pinterest)
- Referenced articles, tools, and educational resources
VAKSARA™ is not responsible for the privacy practices, content, or security of any third-party websites. We strongly encourage you to review the privacy policy of every external website you visit.
14. Security
This Website is served over HTTPS (SSL/TLS encrypted connection), which protects data transmitted between your browser and our web server. The Website is hosted on Google Blogger's infrastructure, which is maintained by Google LLC with enterprise-grade security.
However, no method of electronic transmission or storage is 100% secure. While we use commercially reasonable measures to protect your information, we cannot guarantee absolute security. You use this Website at your own risk.
If you believe your data has been compromised in connection with this Website, please contact us immediately at sdommu@gmail.com.
15. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time to reflect changes in:
- Google's AdSense or Analytics data practices
- Applicable privacy laws (India, EU, California, etc.)
- New features, services, or third-party integrations added to this Website
When we make material changes, we will update the "Last Updated" date at the top of this page. Significant changes will be announced via a notice on the Website's homepage or through a dedicated blog post.
We recommend reviewing this Privacy Policy periodically. Continued use of the Website after any changes constitutes your acceptance of the revised policy.
16. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us through any of the following:
- 📧 Email (Direct): sdommu@gmail.com
- 🌐 Contact Page: www.vaksara.com/p/contact.html
- ▶ YouTube: youtube.com/@vaksara
We aim to respond to all genuine privacy-related enquiries within 14 business days.
For Google-related data requests: To exercise rights over data collected by Google services (Analytics, AdSense, Blogger, YouTube), please use Google's own privacy tools at myaccount.google.com/privacy or contact Google LLC directly at policies.google.com/privacy.
VAKSARA™ — Speak. Rise. Lead.
www.vaksara.com | AdSense Publisher: ca-pub-5837603693761062 | GA4: G-24EX8Q8VNJ
This Privacy Policy was last reviewed and updated on April 08, 2026.
It is compliant with Google AdSense Section 10 requirements, India's DPDP Act 2023 (Data Fiduciary obligations), GDPR (EU/UK), and CCPA (California).
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